Tuesday, December 13, 2011

Distribution of sales of email Hygene Services USA 2008


For the last 5 years we at BackChannel have been tracking the use of email hygiene services by organisations around the world.
We started with Messagelabs - now Symantec.cloud, Frontbridge - now Microsoft, Postini, MXLogic - now McAfee, Blackspider - now Websense in the USA and UK.  Over the intervening years we went on to include new and upcoming players like Google, Mimecast, Trend & zScaler and our range of deeply profiled regions expanded to 17 including France, Germany, Australia, Singapore, Hong Kong and Scandinavia.
Today we track the use of 40+ services by over 1 million organisations in upwards of 50 countries.
We are proud to have been able to help many of these companies achieve  sales and business development goals and in some cases to support company valuations and investment rounds.
We will shortly be releasing our January 2012 Analysis of the use of these services and we will post our findings for the Fortune Global 500 companies here on this blog.
In the mean time here is a fun interactive 2008 chart showing state by state distribution of the sales by those key players. Have fun comparing them and pondering on why Messagelabs was strong on the East Coast and Postini in the West.


2008 USA email hygiene service sales, by state.

Those of you who know us well may know that we also profile the use of all major telecoms services including Access, Hosting and CDN services.  So if you are interested in the services used by a customer or competitor, if you are selling into these markets or if your a CIO who wants to know what their company really buys around the globe; why not contact us on +44 (0)1223 968481 and see what an innovative  Cambridge company can add to the mix.